Work
Showing 6 projects
- App Launch AnimationTLDR: In four weeks, I defined the scope, creative direction, and success metrics for a delightful app launch animation from an initially ambiguous request. I drove quick alignment across 10 stakeholders through daily comms, iterations, leading meetings and workshops.
- Dev Mode PilotTLDR: I ran a large, cross-functional Dev Mode pilot at Lyft, demonstrating ~8k engineering hours / ~2.7k design hours saved per year. As a result, Dev Mode seats are now available to all front-end engineers at Lyft.
- Lyft Product Language - Figma EnhancementsTLDR: I planned and executed a complex component refactor (49 components, thousands of variants) and oriented teams across Lyft PD+ around migration strategies. As a result, designers rapidly adopted the new components (climbed from 55% → 98% of total inserts). Detachments also fell 72%.
- Arcade: Guided OnboardingTLDR: I designed a completely new onboarding experience for Arcade, a desktop music-making application. Key engagement metrics were lifted 300% and conversion was boosted by 8%.
- Design System & Micro-interactionsTLDR: We completed an ambitious redesign of Output’s website, including a robust design system and well-documented, complex micro-interactions.
- Arcade: Standalone to DAW InitiativeTLDR: I designed an in-product modal experience & email campaign in order to educate users about the benefits of opening our plugin in its intended environment.